On November 28, 2025, ISUZU Vietnam Co., Ltd. (ISUZU Vietnam) organized the 2nd Dealer Conference of fiscal year 2025 in Osaka, Japan. The event welcomed representatives from ISUZU Motors Limited, ITOCHU Corporation, The Management of ISUZU Vietnam and Authorized Dealer Directors nationwide. It was also an opportunity for ISUZU Vietnam and the Dealer network to look back on the origin and gain motivation to continue the pioneering spirit in the next development stage.
The Dealer Conference is a regular activity where ISUZU Vietnam and Dealer Directors review business results, share market information, and agree on key priorities for the remaining period of fiscal year 2025.
2nd Dealer Conference of the fiscal year 2025
The conference took place in the context of many changes in the economy and the automotive industry, including new environmental regulations and stronger competition among brands. In this situation, the message of effort, unity, and flexible adaptation was emphasized throughout the event.
In his opening remarks, Mr. Wataru Nakano – General Director of ISUZU Vietnam – shared: “I hope our Dealers will stay proactive, flexible, and responsive to changes in the business environment. By doing so, I believe we can achieve our targets and continue to strengthen the ISUZU brand in the market.”
Photo: Mr. Wataru Nakano – General Director of ISUZU Vietnam delivers opening remarks
At the event, Mr. Thai Van Toan – Director of ISUZU Vietnam – shared an overview of the commercial vehicle market in Vietnam and upcoming policies related to the automotive industry. ISUZU Vietnam also shared updates on the progress of activities under the “Value Provider” direction across Product, Network, Promotion, Customer Relations, Aftersales & Sales. In addition, the conference reviewed the Dealers’ 6-month performance results to build plans for the next phase.
Photo: Mr. Thai Van Toan – Director of ISUZU Vietnam presents updates on market conditions.
The discussion session was one of the key improvements of this year’s conference. ISUZU Vietnam and Dealer Directors prepared important topics in advance, selected priority issues, and analyzed the root causes and possible solutions. With this new approach, the discussion went beyond sharing ideas and became a working process with clear action commitments, implementation timelines, and measurable targets for the next period.
Photo: Through the discussion session, Dealers propose concrete action commitments
A Journey of Connection – Sharing – Learning
A highlight of the program was the visit to ISUZU Motors Kinki Co., Ltd – one of the major Dealers in the Kinki region (Osaka, Nara, Kyoto, Wakayama, Shiga, Hyogo).
During the visit, participants explored advanced technologies, learned about electric vehicle trends, and studied operating models in Japan to prepare for the path toward carbon neutrality in the future. They also gained valuable experiences in Japanese business culture, including the Monozukuri philosophy (precision and craftsmanship) and the Omotenashi spirit (wholehearted service).
Photo: Representatives visit and learn from ISUZU Kinki Dealer
Besides professional activities, the delegation visited the ISUZU River – the origin of the ISUZU brand name – and explored cultural sites in the area. The trip allowed ISUZU Vietnam and Dealer Directors to look back on the origin, nurture the pioneering spirit built over 30 years, and work toward stronger development in the future.
Photo: Delegates visit the ISUZU River – the origin of the brand’s name
The 2nd Dealer Conference of fiscal year 2025 ended successfully, strengthening the strategic partnership between ISUZU Vietnam and Dealer Directors. In a fast-changing market environment, the entire system agreed to continue promoting unity, flexibility, and effective implementation. This foundation supports ISUZU Vietnam in achieving its goal of becoming a true “Value Provider” for customers and moving toward sustainable growth in the coming years.
– ISUZU Vietnam –
